The Challenge, an ISP serving the rural communities of California, faced a dual challenge: reaching a limited audience within line-of-sight constraints and competing with larger corporations wielding substantial advertising budgets.

The Process

Understanding the distinct needs of, Betta dove into crafting a tailored Google Ads strategy, focusing on:

  • Data-driven Keyword Optimization: Using specific long-tail keywords such as “reliable rural internet provider in California” and “line-of-sight internet in Sierra Foothills” to target customers who were explicitly searching for such services.

  • Brand Performance and Awareness: Highlighting’s unique value propositions, such as their local presence, commitment to rural communities, and personal customer service, in ad copies to distinguish them from large corporations.

  • Increasing Lead Volume and Market Share: Betta launched location-specific ad campaigns focusing on each county that served, resulting in a broader reach and increased lead volume.

The Results

The collaboration with resulted in measurable and substantial improvements:


Higher Impression Share

Increase in impression share, denoting improved market presence.


More Leads

A staggering increase in leads, showing the effectiveness of a well-targeted campaign.


Decrease in CPL

Decrease in cost-per-lead (CPL), signaling more cost-effective ad spending.

“We’ve seen a significant increase in qualified leads since Betta took over our Google Ads. Their understanding of our unique challenges and their strategic approach to our campaign has undoubtedly made a difference.”

Laura Schaub
Laura Schaub

Marketing Director


The success story of underlines Betta Advertising’s commitment to understanding the unique challenges of each client and crafting tailored, data-driven strategies that deliver. Despite a challenging environment, Betta helped increase leads and reduce cost-per-lead, ensuring a higher return on advertising spend for

Ready to conquer your business challenges and achieve your growth targets? Contact Betta today, and let’s start writing your success story.

Take Your Business to the Next Level

Our experience, expertise, and a relentless focus on ROI set us apart from other agencies. We believe in creating value for our clients and proving that value with clear, measurable results.

“I can tell that Betta has a lot of experience and knowledge. If you’re looking for a place to get your business growing Betta Advertising can help.”

Dr. Cooper Anderson


Ben Griffiths
Ben Griffiths
Founder & CEO

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