The Challenge
Cal.net, an ISP serving the rural communities of California, faced a dual challenge: reaching a limited audience within line-of-sight constraints and competing with larger corporations wielding substantial advertising budgets.
The Process
Understanding the distinct needs of Cal.net, Betta dove into crafting a tailored Google Ads strategy, focusing on:
The Results
The collaboration with Cal.net resulted in measurable and substantial improvements:
77%
Higher Impression Share
Increase in impression share, denoting improved market presence.
116%
More Leads
A staggering increase in leads, showing the effectiveness of a well-targeted campaign.
29%
Decrease in CPL
Decrease in cost-per-lead (CPL), signaling more cost-effective ad spending.
“We’ve seen a significant increase in qualified leads since Betta took over our Google Ads. Their understanding of our unique challenges and their strategic approach to our campaign has undoubtedly made a difference.”
Laura Schaub
Marketing Director
Conclusion
The success story of Cal.net underlines Betta Advertising’s commitment to understanding the unique challenges of each client and crafting tailored, data-driven strategies that deliver. Despite a challenging environment, Betta helped increase leads and reduce cost-per-lead, ensuring a higher return on advertising spend for Cal.net.
Ready to conquer your business challenges and achieve your growth targets? Contact Betta today, and let’s start writing your success story.
Take Your Business to the Next Level
Our experience, expertise, and a relentless focus on ROI set us apart from other agencies. We believe in creating value for our clients and proving that value with clear, measurable results.
“I can tell that Betta has a lot of experience and knowledge. If you’re looking for a place to get your business growing Betta Advertising can help.”
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