Unlocking Success in Rural Markets: A Data-Driven Success Story with Cal.net
Betta's analytical approach to Google Ads management resulted in an increase in leads at a lower cost-per-lead (CPL).
Cal.net, an ISP serving the rural communities of California, faced a dual challenge: reaching a limited audience within line-of-sight constraints and competing with larger corporations wielding substantial advertising budgets.
Understanding the distinct needs of Cal.net, Betta dove into crafting a tailored Google Ads strategy, focusing on:
Data-driven Keyword Optimization: Using specific long-tail keywords such as “reliable rural internet provider in California” and “line-of-sight internet in Sierra Foothills” to target customers who were explicitly searching for such services.
Brand Performance and Awareness: Highlighting Cal.net’s unique value propositions, such as their local presence, commitment to rural communities, and personal customer service, in ad copies to distinguish them from large corporations.
Increasing Lead Volume and Market Share: Betta launched location-specific ad campaigns focusing on each county that Cal.net served, resulting in a broader reach and increased lead volume.
The collaboration with Cal.net resulted in measurable and substantial improvements:
Higher Impression Share
Increase in impression share, denoting improved market presence.
A staggering increase in leads, showing the effectiveness of a well-targeted campaign.
Decrease in CPL
Decrease in cost-per-lead (CPL), signaling more cost-effective ad spending.
“We’ve seen a significant increase in qualified leads since Betta took over our Google Ads. Their understanding of our unique challenges and their strategic approach to our campaign has undoubtedly made a difference.”
The success story of Cal.net underlines Betta Advertising’s commitment to understanding the unique challenges of each client and crafting tailored, data-driven strategies that deliver. Despite a challenging environment, Betta helped increase leads and reduce cost-per-lead, ensuring a higher return on advertising spend for Cal.net.
Ready to conquer your business challenges and achieve your growth targets? Contact Betta today, and let’s start writing your success story.