The Challenge

High competition during the busy hail season (April-June) in North Texas drives the average cost-per-click to over $30 for hail damage-related keywords in Google Ads. The market is also saturated with pop-up auto hail repair companies during this time, resulting in even greater competition and a higher cost of doing business.

The Process

Betta conducted an in-depth market analysis and thorough client onboarding process to determine Ex-Hail’s biggest pain points, identify their ideal client, and find new opportunities. This process, coupled with real-time communication during each storm, resulted in the best performance Ex-Hail has ever seen.

  • Data-driven analysis and optimization of target keywords

  • Improved user experience with ad copy and ad extension adjustments

  • Implementation of custom landing pages for each search term

  • Leveraged AI-powered call summaries to monitor performance in real time

The Results

Our comprehensive market analysis and personalized strategy not only enhanced visibility and brand awareness for Ex-Hail but also led to the best performance they’ve ever seen. This case serves as a testament to Betta Advertising’s commitment to understanding our clients’ unique needs, identifying new opportunities, and delivering results that drive business growth.


More Leads

Record number of qualified leads during peak hail season.


Search Growth

Improved visibility in search with greater brand awareness.


Decrease in CPL

Better user experience resulted in greater efficiency.

“Betta Advertising set us up for success this hail season. I am continually impressed with their level of expertise and their constant communication.”

Vince Garcia
Vince Garcia

Vice President


The case of Ex-Hail Auto Hail Repair demonstrates the power of Betta Advertising’s analytical and data-driven approach to Google Ads management. Despite the high competition during the peak hail season, we were able to significantly increase Ex-Hail’s leads while drastically reducing their cost-per-lead.

Are you ready for your best season ever? Contact Betta today and let’s start building your success story.

Take Your Business to the Next Level

Our experience, expertise, and a relentless focus on ROI set us apart from other agencies. We believe in creating value for our clients and proving that value with clear, measurable results.

“I can tell that Betta has a lot of experience and knowledge. If you’re looking for a place to get your business growing Betta Advertising can help.”

Dr. Cooper Anderson


Ben Griffiths
Ben Griffiths
Founder & CEO

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