The Challenge
High competition during the busy hail season (April-June) in North Texas drives the average cost-per-click to over $30 for hail damage-related keywords in Google Ads. The market is also saturated with pop-up auto hail repair companies during this time, resulting in even greater competition and a higher cost of doing business.
The Process
Betta conducted an in-depth market analysis and thorough client onboarding process to determine Ex-Hail’s biggest pain points, identify their ideal client, and find new opportunities. This process, coupled with real-time communication during each storm, resulted in the best performance Ex-Hail has ever seen.
The Results
Our comprehensive market analysis and personalized strategy not only enhanced visibility and brand awareness for Ex-Hail but also led to the best performance they’ve ever seen. This case serves as a testament to Betta Advertising’s commitment to understanding our clients’ unique needs, identifying new opportunities, and delivering results that drive business growth.
582
More Leads
Record number of qualified leads during peak hail season.
190%
Search Growth
Improved visibility in search with greater brand awareness.
82%
Decrease in CPL
Better user experience resulted in greater efficiency.
“Betta Advertising set us up for success this hail season. I am continually impressed with their level of expertise and their constant communication.”
Vince Garcia
Vice President
Conclusion
The case of Ex-Hail Auto Hail Repair demonstrates the power of Betta Advertising’s analytical and data-driven approach to Google Ads management. Despite the high competition during the peak hail season, we were able to significantly increase Ex-Hail’s leads while drastically reducing their cost-per-lead.
Are you ready for your best season ever? Contact Betta today and let’s start building your success story.
Take Your Business to the Next Level
Our experience, expertise, and a relentless focus on ROI set us apart from other agencies. We believe in creating value for our clients and proving that value with clear, measurable results.
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