The Challenge

In the specialized field of special education advocacy services, DFW Advocacy wanted to reach as many families in need as possible. However, they were struggling to stand out online and attract these families to their website.

The Process

Betta Advertising rolled out a comprehensive strategy that included:

  • Creating a new, intuitive, and accessible website to appeal to DFW Advocacy’s target audience

  • Implementing advanced SEO tactics to improve DFW Advocacy’s online visibility and search engine rankings

  • Managing a content strategy that both engaged families and supported SEO performance

The Results

Our strategy led to a significant increase in leads and allowed DFW Advocacy to help more families. Their website now ranks #1 on Google for target keywords, making them the go-to resource for parents seeking special education advocacy services in the DFW Metroplex.


Rankings in Google

Top of Google search results for target keywords.


Search Impressions

Improved rankings in search with greater brand awareness.


Client Consultations

Better user experience resulted in more new client consultations.

“The team at Betta Advertising is fabulous. They built a beautiful website for my business and optimized it for search engines. Now I have a steady stream of new clients and am booked out for weeks.”

Melissa Griffiths
Melissa G.

Advocate, Speaker, and Trainer


DFW Advocacy’s case is a prime example of how a well-planned and executed digital marketing strategy can create meaningful change. With a redesigned website, advanced SEO tactics, and a strong content strategy, DFW Advocacy now leads the way in special education advocacy services in the DFW area. This has allowed them to reach more families in need, underlining Betta Advertising’s commitment to utilizing digital marketing to drive real-world impact.

Ready to make a meaningful impact with your online presence? Contact Betta Advertising today, and let’s start building your success story.

Take Your Business to the Next Level

Our experience, expertise, and a relentless focus on ROI set us apart from other agencies. We believe in creating value for our clients and proving that value with clear, measurable results.

“I can tell that Betta has a lot of experience and knowledge. If you’re looking for a place to get your business growing Betta Advertising can help.”

Dr. Cooper Anderson


Ben Griffiths
Ben Griffiths
Founder & CEO

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