Top Display Ad Networks for Your Advertising Success
In today’s digital-first world, display advertising has become a cornerstone of marketing strategies for businesses of all sizes.
No wonder businesses have increased spending on digital advertising by 63% in recent years, Wordstream says.
Whether you aim to drive website traffic, generate leads, or boost brand awareness, display ads offer a visually engaging way to connect with your audience. However, selecting the right display ad network is crucial for maximizing your advertising success.
Here’s an in-depth look at the top display ad networks, their unique features, and how to choose the best fit for your business.
1. Google Display Network (GDN)
The Google Display Network is one of the largest and most popular digital advertising platforms, offering access to more than 2 million websites, apps, and Google-owned platforms like YouTube.
Key Features:
- Advanced targeting options, including audience segmentation and contextual targeting
- Integration with Google Ads for seamless campaign management
- Remarketing capabilities to re-engage users who have interacted with your website
Why Choose GDN? Google’s vast reach and detailed analytics make it an excellent choice for businesses of all sizes looking to maximize exposure and track results effectively.
2. Meta Audience Network
The Meta Audience Network extends the reach of Facebook and Instagram ads to third-party websites and apps, ensuring your ads reach a broader audience beyond social media.
Key Features:
- Access to Meta’s powerful audience data for precise targeting
- Native ad formats that blend seamlessly with app content
- Optimized placements for mobile-friendly advertising
Why Choose Meta Audience Network? If you’re already advertising on Facebook and Instagram, this network offers an easy way to expand your campaigns to off-platform sites with consistent targeting.
3. Microsoft Advertising (Bing Ads)
While primarily known for its search engine advertising, Microsoft Advertising also offers a display advertising network with partnerships with premium publishers like MSN, Yahoo, and Outlook.
Key Features:
- Access to an affluent and professional audience
- Integration with LinkedIn profile data for business-focused targeting
- Support for native and video ads
Why Choose Microsoft Advertising? This network is ideal for businesses targeting higher-income demographics.
4. AdRoll
AdRoll specializes in retargeting and programmatic advertising, helping businesses reach users who have already shown interest in their products or services.
Key Features:
- Advanced retargeting capabilities to reconnect with previous site visitors
- Integration with platforms like Shopify and BigCommerce
- Cross-device and cross-channel reach, including web, social, and email
Why Choose AdRoll? If you’re focused on e-commerce and retargeting, AdRoll’s tools can help you re-engage and convert potential customers effectively.
5. Taboola
Taboola is a native advertising platform that places ads within content recommendations on premium publisher websites.
Key Features:
- Native ads that match the look and feel of the host website
- AI-powered targeting for personalized recommendations
- Access to high-quality publishers like NBC, Bloomberg, and The Weather Channel
Why Choose Taboola? For brands looking to promote content, blogs, or articles, Taboola’s native approach ensures a more engaging user experience.
6. Outbrain
Similar to Taboola, Outbrain is another leading native advertising and online marketing network that focuses on sponsored content.
Key Features:
- Placement on high-traffic, reputable sites like CNN and The Guardian
- Smart targeting options based on user interests and behaviors
- Support for video and carousel ads
Why Choose Outbrain? If storytelling and content marketing are central to your strategy, Outbrain provides the tools to amplify your message effectively.
7. Amazon Advertising
Amazon Advertising is perfect for businesses targeting online shoppers. Its display network allows you to reach users across Amazon’s properties and partner websites.
Key Features:
- Access to Amazon’s rich consumer data for precise targeting
- Programmatic ad systems that can be linked directly to product listings on Amazon
- Support for retargeting and dynamic ads
Why Choose Amazon Advertising? If you’re in the e-commerce space, Amazon’s ad network gives you a competitive edge by targeting high-intent shoppers.
8. Verizon Media
Previously known as Oath, Verizon Media encompasses Yahoo, AOL, and other properties, offering a robust display ad network.
Key Features:
- Native, video, and display ad formats
- Cross-channel targeting, including web, mobile, and connected TV
- Advanced analytics for campaign optimization
Why Choose Verizon Media? Its combination of premium publisher inventory and innovative ad formats makes it a strong choice for businesses targeting diverse audiences.
9. Criteo
Criteo specializes in retargeting and performance-based advertising, helping businesses drive conversions through personalized ads.
Key Features:
- Dynamic ads that adapt to user behavior and preferences
- AI-powered product recommendations
- Integration with over 19,000 publishers globally
Why Choose Criteo? Criteo is perfect for e-commerce brands looking to boost conversions with hyper-personalized retargeting campaigns.
Choosing the Right Ad Network
With so many options available, selecting the best display ad network can feel overwhelming. Consider these factors to make an informed decision.
- Budget: Some platforms, like Google Display Network, cater to all budgets, while others may require larger investments
- Target Audience: Choose networks that align with your audience demographics, interests, and online behaviors
- Campaign Goals: Whether you’re focused on brand awareness, lead generation, or conversions, select a network that aligns with your objectives
- Ad Formats: Ensure the network supports the type of ads you want to use, such as banners, native ads, or video
- Analytics and Optimization: Look for platforms with robust analytics and reporting tools to track and optimize your campaigns
Maximizing Your Display Ad Campaigns
It might take some time to choose a display network. When you’ve chosen one, follow these tips to maximize your results.
- Craft Engaging Ads: Use eye-catching visuals and compelling copy to grab attention
- Leverage Targeting Tools: Take advantage of demographic, geographic, and behavioral targeting to reach the right audience
- Test and Optimize: Run A/B tests on ad creatives, placements, and calls-to-action to determine what works best
- Monitor Performance: Use analytics to track key metrics like impressions, clicks, and conversions, and adjust your strategy as needed
Display Ad Networks Need to Be a Part of Your Marketing Plan in 2024
How to get your products and services in front of more eyeballs – that is the main quest for most marketers and business owners out there. Well, with display ad networks, you can make that job a bit easier.
If you are finding setting up digital ads a bit confusing or complex, then the team at Betta Advertising is happy to assist. We have a solid track record of delivering measurable ROI, so you know exactly what your advertising dollars are doing and you reach the right potential consumers.
Schedule a free consultation today.
