Maximizing ROI with Smart eCommerce Advertising Tactics

Running a successful eCommerce business allows you to reach a larger consumer base than you would with a traditional brick-and-mortar store. According to USA Today, around 15.6% of all retail sales last year were eCommerce business transactions. While there are a large number of consumers who choose to shop online, businesses need to have an effective marketing strategy to be able to reach them.

Creating an effective eCommerce advertising campaign is the best way to reach your target audience. This includes drawing in new customers and re-engaging previous ones. These tactics will allow you to showcase your products across various digital platforms, helping you grow your customer base.

This blog will cover our top eCommerce advertising strategies to maximize your ROI. Stop wasting money on marketing tools that won’t help you achieve your desired results. Learn more about how to create an effective digital advertising strategy that will allow you to meet your milestones.

Invest in Search Engine Optimization (SEO)

SEO is a catchy marketing term you’ve likely heard often in conversations, but it can be challenging for the average person to understand what it means. Ecommerce SEO refers to the process of tweaking your website so it meets the best practices of search engines. It also includes updating your website content so it reflects what your target audience is looking for.

Ecommerce business owners can experience many benefits of implementing an SEO strategy, such as:

• Increased sales
• Improved brand awareness
• More website visitors

The goal of SEO is to ensure your website is one of the top results on a search engine when a customer searches for something you sell. SEO is a great way to bring free and organic traffic to your eCommerce store. Some of the ways you can invest in SEO for your website include:

• Creating a user-friendly website
• Performing keyword research and including those buzzwords in your website copy
• Optimizing your website’s structure

Enhance Your Product Videos and Photos

You can’t discount the importance of visual content, especially when it comes to selling products in an eCommerce store. According to Tech.co, around 91% of customers prefer visual content over written items. Product visuals provide you with the foundation to build your entire eCommerce advertising campaign. 

A few things to keep in mind when you’re taking product photos include:

• Take well-lit and clear photos
• Visually communicate the benefits and attributes of your product
• Invest in a professional photographer to take the photos

For example, you can showcase photos that highlight the different ways your product can be used. You can also use infographics to illustrate the various features your product has to offer. High-quality visuals can be used in multiple places throughout your advertising strategy, such as:

• Website
• Product pages
• Social media accounts
• Blogs
• Flyers

Develop a Social Media Ad Campaign

Social media ads pop up in places where your customers are already spending a good chunk of their time. Social media ads can take various forms, including:

• Videos
• Images
• Multiple videos or images in a single ad
• Interactive ads
• Story ads

What’s great about launching a social media ad campaign is that you can narrow down who sees your ads based on various demographic information. This ensures that your ads land in front of those who would be most likely to purchase your products. Some of the options you can work with include:

• Age
• Gender
• Location
• Income

We recommend doing some research on which social media platform your target audience spends most of their time. For example, a lifestyle or fashion brand might want to target TikTok or Instagram. On the other hand, a product that requires a more detailed explanation during an ad might benefit from YouTube ads.

Re-Engage Your Previous Customers

Retargeting is a strategy that re-engages those who have previously interacted with your brand but may or may not have made a purchase. This method uses cookies to track visitors to your website, which then shows these users relevant ads when they look at other social media platforms or websites.

A few advantages of this type of eCommerce digital advertising method include:

• Encouraging shoppers to return to your website
• Steering potential customers away from your competitors
• Allowing for personalized messaging based on a user’s behavior
• Increasing your conversion rates

Launch a Pay-Per-Click (PPC) Campaign

What we love about PPC ad campaigns is that businesses only pay for an ad when a user clicks on it. This allows this type of advertising to be tweaked to fit into your marketing budget. You don’t have to spend more money on PPC ads than you want to.

Have you ever searched for something and noticed a few “sponsored” results at the top of the page before the rest of the websites show up? Those are PPC ads. These types of ads are perfect for eCommerce businesses because they:

• Target shoppers who are ready to buy
• Potentially lead to more sales than organic marketing
• Easy to control spending

Google and Facebook are the two most popular platforms where this type of advertising occurs. Google shopping ads are a great choice for eCommerce brands because of the example we gave above. However, what’s great about Facebook ads is that they also appear on Instagram.

Like with other types of social media ads, you can target specific audiences based on their demographic information. You can also run retargeting ads for visitors who have viewed old ads or specific landing pages. This encourages them to visit your site again and make a purchase.

Boost Your eCommerce ROI With Betta Advertising

While eCommerce businesses are a great way to expand your reach, additional sales and new customers aren’t things that come easily. Developing a comprehensive eCommerce advertising plan will ensure you reach your target audience and achieve your sales goals. Working with an experienced digital marketing agency is a great way to effectively grow your business.

Whether you’re looking for more eCommerce marketing tips or help with your business, the experts at Betta Advertising are here to assist. We offer a wide range of services to maximize online sales, such as Google Ads management, website design, and SEO. Contact our office to schedule a consultation.