How Website Management Services Boost Your Online Presence

As of the start of October 2024, as many as 5.52 billion people worldwide were using the internet (Datareportal). That’s equivalent to 67.5% of the global population, and this highlights the importance of establishing a strong online presence for modern institutions.

It’s easy enough to head online and search “digital marketing agency near me”, but you shouldn’t rush into things. It’s important to know how website management services can benefit your company as well as what you should be looking for.

Let’s go over some of the key benefits of professional site management as well as how you can find the right digital advertising agency for your institution.

Benefits of Website Management Services

Online presence enhancement is key if you want to keep up in today’s digital world. Website management services can help with this in several ways.

Improve Website Performance

Website performance is incredibly important. Not only does it help get your site in front of more users, but it improves its overall usability. A poorly optimized website can face various issues, such as:

• Broken links
• Slow load times
• Malfunctioning features

According to data from Google, 53% of users will abandon a mobile site if it takes more than three seconds to load. With this in mind, you want to ensure your website performs as well as it can.

A website management company can review your website and determine elements that may be causing issues. They can then make improvements to maximize its performance.

Maintain a High Level of Security

Cybersecurity is crucial these days. According to an article from Cybersecurity Ventures, the total damages of cybercrime in 2024 are expected to reach $9.5 trillion globally.

Cybercriminals are always looking for new ways to attack and exploit institutions. Ensuring you have a robust cybersecurity system in place he’ll help you avoid falling victim to this.

A website management company can help by maintaining and enhancing security protocols. Regular updates to your CMS, plugins, and other tools will help ensure they present less of a risk.

Some other security practices they can implement include:

• Maintaining firewalls
• Conducting regular security scans
• Monitoring suspicious activity
• Maintaining backups

All of this will help keep your site as secure as possible at all times. If any issues do arise, a reliable team will be able to help deal with the issue and get your programs back on track quickly.

Improve SEO

Search engine optimization will help your website show up higher on search engine results pages (SERPs). Improving SEO is one of the best ways to increase organic traffic, and advertising agencies can help with this.

For example, if you search “Digital marketing near me”, the sites that have the best SEO will show up closer to the top, and these are the ones most people will click on.

A website management company can help ensure your site shows up above others in your industry. More organic traffic means an increase in online engagement and, ultimately, your overall profitability.

Enhance User Experience

The user experience (UX) of a website is incredibly important. If it doesn’t meet a user’s standards, they’ll quickly move on to one of your competitor’s sites.

A good UX is one that makes it easy for users to navigate your site and find what they’re looking for. This means your site shouldn’t be cluttered, confusing, or slow.

With effective website optimization, any user should be able to get around your site without any trouble, even if it’s their first time using it. The overall result of this will be a greater website visitor conversion rate.

Adapt to Changes and Updates

The internet changes quickly, so what works well now might become outdated soon. Your website should make use of the latest trends and technologies so you can keep up with the competition.

Staying on top of this on your own can be quite difficult. Working with a website management company is one of the best ways to make sure your site is always up to date.

They’ll regularly install updates for your CMS and plugins. They’ll also implement new features that can improve the functionality of your site.

With time, any site will start to appear old, so they’ll make changes to the overall design aesthetic, helping your site always look modern and stylish.

Reduce Downtime and Technical Issues

Downtime can lead to serious financial losses for any education business. As such, you want to make sure your site is operating at all times. A website management company can quickly and effectively deal with issues such as:

• Server crashes
• Plugin conflicts
• Unexpected bugs

If issues like this are common, you could lose a lot of potential students. In the long term, your brand reputation could be damaged.

Website management companies proactively monitor websites to detect potential issues quickly. They can then deal with them before they escalate, helping to ensure your site is always functioning as it should be.

How to Find the Right Website Management Company

When looking for a website management company, don’t just go for the first option you find. They vary significantly, so you need to think about several crucial factors. Some of the key things to consider include:

• The companies experience
• The services they offer
• The business’ reputation
• Your needs
• Your budget
• Their communication
• The support they offer

Make sure you understand where a company stands in terms of all of these factors before making a commitment. Additionally, it’s always a good idea to look at reviews. These can give you a clearer insight into what working with a specific company will be like.

Working With a Website Management Company

The right website management services can be transformative for your educational institution. In today’s digital landscape, prospective students research programs online before making enrollment decisions, making professional website management crucial for attracting and converting qualified applicants while staying ahead of competing programs.

Betta Advertising is an industry-leading digital advertising agency specializing in education and career training marketing. We offer professional website management as well as various other digital services tailored to the unique needs of educational institutions.

We’ve already helped various clients such as Mildred Elley and Denton Calvary Academy achieve their enrollment goals and strengthen their online presence. Schedule your free consultation today to learn more about how we can help your institution grow.