6 Lead Generation Specialist Techniques to Improve Your Leads

A poll carried out by HubSpot showed that 50% of marketers consider lead generation to be one of their top priorities.

While all businesses have their own goals, growth is something that almost every company in the world aims for. To achieve growth, you need to be able to generate new leads. Doing this can be challenging, but using the right techniques will make things much easier.

In this guide, we’ll go through some lead generation specialist techniques that will help improve your business growth strategies. Let’s get started.

1. Search Engine Optimization

Search engine optimization (SEO) is one of the best ways to boost business leads. It involves optimizing your website so that it shows up higher on search engine results pages (SERPs).

A study from Sistrix showed that the average click-through rate for the first link in a Google search is 28.5%. This drops to 15% for the second link, 11% for the third, and continues to fall going down the page.

From this, it’s clear to see that ranking higher can help drive a lot more organic traffic to your website. As such, most of the best lead conversion strategies include SEO as a crucial element.

2. Pay-per-click (PPC) Advertising

Advertisement campaigns can be very effective, and there are various types you can implement. While SEO can be very beneficial, it may not generate the best results if your brand has a lot of competition – particularly if there are a lot of other businesses targeting the same search terms.

Another approach you can take is to buy your way onto Google results pages. You can do this through PPC advertising.

It allows you to post adverts that will show up for searches containing particular keywords. You’ll then pay a set amount for every click your ad gets, so you won’t have to pay when users only see them.

PPC leads tend to be high quality as they’re typically looking for specific solutions. Also, you can track PPC advertising to see how well your efforts are working, allowing you to improve your strategy. In many cases, this is a fairly cost-effective approach.

3. Blogging

Blogging isn’t always considered one of the best lead generation techniques, but it can actually prove very effective. It’s important to note that blogs don’t tend to directly generate a lot of leads, but they can serve as one of the best ways to drive leads to your website.

Developing a strategy that implements blogs can provide great results. By posting educational content on your site, people who would be interested in your brand will be far more likely to come across your site.

Posting useful information regularly will encourage more people to follow your blog. They’ll start to build a relationship with your brand, making them more likely to choose you over the competition when they’re ready to buy.

4. Retargeting and Remarketing Campaigns

Regardless of what you do, some people will be more likely to purchase from your site than others. Retargeting and remarketing can be very effective approaches, as they target these leads. A lead generation expert will typically use paid ads aimed at prospects who have already engaged with your brand – usually through your website or social media.

Create a buyer persona so you can build a campaign that’s tailored to your target audience. It’s common to fine-tune a standard marketing campaign for retargeting and remarketing.

Additionally, you can use this approach to find new leads who have similar characteristics to your current customers. You can obtain quality leads with techniques like this as they specifically target people who are likely to be interested in your brand.

5. Use AI and Automation

One of the best ways to ensure you’re keeping up with the competition is to make use of the latest technologies and tools at your disposal. Both AI and automation have become incredibly popular in recent years for a range of applications.

For example, one of the most common uses of AI these days is for chatbots. You can set up a chatbot that will help users with all kinds of issues, ensuring they get things resolved quickly and efficiently. You can even use them to match users with the most suitable agent to help them with something, streamlining their experience on your site.

You can integrate bots with different tools, such as:

• Google Analytics
• Slack
• Email automation software

They can learn from these platforms and analyze collected data to provide better results. AI tools are also being used for a range of other purposes, such as:

• Language translation
• Content creating
• Coding
• Personalization
• SEO

Staying up to date with the latest trends will help you understand how you can make use of the best tools. This is one of the most effective ways to stay ahead of the competition.

6. Offer Demos and Presentations

One thing to note about AI and automation is that you may not want to use them too soon. If you’re just getting started, you might have marketing targets that you should hit first. If automation goes wrong early on, it can actually increase the distance between your business and a lead.

An alternative option that can help you more in the long term is to provide live demos and presentations. These provide a more personalized experience and serve as a great way to show what makes your brand their best choice.

You can improve things by asking for feedback from users. Use the insights you gather to make better-informed decisions moving forward.

Making Use of the Best Lead Generation Specialist Techniques

All of these lead generation specialist techniques can help you improve your overall marketing efforts and find more high-quality leads. It’s important to keep your specific business goals in mind when deciding which approaches to take. For the best results, you can work with a professional agency.

Betta Advertising can help you with lead generation and offers a range of other services that can help your business build a stronger online presence. We’ve already helped organizations in a range of industries, providing up to a 116% increase in leads and a 51% increase in conversion rates.

Contact us today to schedule your free consultation.