The Career Education Growth System

A proven framework that combines website optimization and search engine marketing
to fill your career training programs with qualified students.

Why Most Career Schools Struggle with Marketing

A woman working on her laptop

You’re not alone if marketing feels like a constant uphill battle. Here’s what we see happening with most career training schools:

  • Generalist agencies don’t get education.
    They treat you like any other client—using the same playbook they use for restaurants, real estate agents, and plumbers.

  • One-off projects that go nowhere.
    Someone builds you a website, hands over the keys, and disappears. No ongoing optimization.

  • SEO focused on vanity metrics.
    Agencies obsess over rankings and traffic numbers but ignore what actually matters—filling your programs.

  • Paid ads that drain your budget.
    You’re spending thousands getting clicks but not enrollments. The leads are low-quality or disappear.

  • Compliance nightmares waiting to happen.
    Marketing agencies create campaigns without understanding education regulations.

Sound familiar? There’s a better way.

Specialized, Integrated, Results-Driven

Our Career Education Growth System focuses on the two most critical elements for enrollment growth: your website and your search engine marketing.

Unlike agencies that offer dozens of disconnected services, we’ve built an integrated system specifically for career training schools. We don’t dabble in social media management, we don’t produce radio ads, and we don’t design billboards.

We do two things exceptionally well—and those two things work together to drive measurable enrollment growth.

Woman on the phone with an SEO Strategist

Website + Search Engine Marketing
= Qualified Student Inquiries

When your website is built to convert and optimized to be found, everything else falls into place.

Website Design & Development

Your website is often the first impression prospective students have of your school. If it’s outdated, slow, confusing, or doesn’t work on mobile devices, you’re losing students before they even contact you.

What We Do:

  • Mobile-first design that works flawlessly on phones, tablets, and desktops
  • Program showcase pages that highlight career outcomes and job placement rates
  • Student success stories featuring real graduates in their new careers
  • Fast loading speeds that keep visitors engaged
  • Clear calls-to-action that guide visitors toward requesting information

  • Compliance-ready content that follows all education marketing requirements

  • Modern, professional design that builds trust and credibility

The average visitor decides whether to stay on your website or leave within seconds. We ensure those seconds count by creating sites that immediately communicate value, build trust, and make it easy to take the next step.

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Search Engine Optimization (SEO)

You could have the best website in the world, but if prospective students can’t find you when they search for career training in your area, it doesn’t matter. That’s where SEO comes in.

What We Do:

  • Technical SEO setup including site speed, mobile optimization, and proper indexing
  • Local SEO for each campus location so you show up in “near me” searches
  • Competitive keyword targeting for your specific programs and career outcomes
  • Content strategy focused on topics prospective students are searching for
  • Link building to establish your site as an authority in career education
  • Ongoing optimization based on performance data and search algorithm changes
  • Performance tracking so you always know what’s working

When someone searches “nursing programs near me” or “HVAC training in [your city],” you need to appear on page one. Ideally in the top three results. That’s where 75% of clicks happen. If you’re on page two, you might as well be invisible.

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How We’re Different

Most agencies run paid ads in isolation. We integrate paid advertising with your website and SEO strategy, creating a unified system. Traffic from ads goes to conversion-optimized landing pages. Insights from paid campaigns inform SEO content. Retargeting captures visitors from organic search. Everything works together.

Note: Paid advertising management is included exclusively in our Enterprise Growth Program for schools with 4+ locations and/or online delivery that are ready to invest in aggressive market domination.

Man on cell phone in a business suit

Choose Your Growth Level

Foundation

$2,500/month

Perfect for schools with 1-2 locations.

Core features:

  • Custom Website Build

  • Technical SEO Setup

  • Local SEO Optimization

  • Content Strategy

  • Performance Tracking

Accelerated

$4,500/month

Perfect for schools with 2-3 locations and/or online delivery.

Everything in Foundation, plus:

  • Multi-Campus SEO Strategy

  • Advanced SEO Campaigns

  • Conversion Rate Optimization

  • Enhanced Content Marketing

  • Advanced Analytics

Enterprise

$8,500+/month

Perfect for schools with 4+ locations and/or online delivery.

Everything in Accelerated, plus:

  • Google Ads Management

  • Meta Ads Management

  • Advanced Multi-Market Strategy

  • Enterprise Reporting

  • Dedicated Account Management

Our Career Education Growth System combines proven website optimization with strategic SEO, specifically tailored for nursing schools, medical assistant programs, dental training institutions, allied health colleges, and other career-focused training & education companies.

What Clients Say About Us

“I can tell that Betta has a lot of experience and knowledge. If you’re looking for a place to get your business growing Betta Advertising can help.”

– Dr. Cooper Anderson

“Ben and team are as good as it gets. They’re not a “sit and wait” until you reach out, they’re on the details iterating, improving, generating the opportunities.”

– Jeffery Moss

“Betta Advertising set us up for success. I am continually impressed with their level of expertise and their constant communication.”

– Vincent Garcia

Ready to scale your
student enrollments?

Betta Advertising