We Help Career Training
Schools Grow Enrollment

And we’ve been doing it successfully for 15+ years.

Why Career Training Schools Choose Us

Unlike generalist marketing agencies that work with anyone, we specialize exclusively in career training and education.
That focus makes all the difference.

Specialized Expertise

We only work with career training schools. That means we understand enrollment cycles, program marketing, and how prospective students make education decisions. We know what works because we’ve seen it across dozens of schools.

Proven Results

Our strategies deliver measurable growth. We’ve helped schools achieve 175% increases in organic traffic and 560% growth in qualified inquiries. We don’t guess—we implement proven systems that fill programs.

Education Background

Our founder isn’t just a marketer—he’s lived in the education world for two decades. He’s held VP and CMO roles at major education companies and currently teaches marketing at the university level. We understand education from both sides.

Meet Ben Griffiths, Founder & CEO

Ben Griffiths

Ben has spent 19+ years in marketing, with 15+ years driving growth in the career training and education sector. He’s managed multi-million dollar marketing budgets, led cross-functional teams at major education companies, and reduced client acquisition costs by 46% while scaling enrollment growth.

  • Former VP/CMO at Ancora Education, Delta Career Education, and Laureate Education

  • Managed $24M+ in education marketing budgets

  • Current Adjunct Marketing Professor at University of North Texas

  • MBA in Business Administration and BS in Marketing from Arizona State University

Ben founded Betta Advertising to bring specialized, results-driven marketing exclusively to career training schools. He believes these institutions change lives by providing pathways to meaningful careers—and they deserve marketing partners who truly understand their mission.

How We Help You Grow

How We Help You Grow

Free Growth Assessment

We analyze your current website, search presence, and competitive landscape to identify your biggest opportunities.

Career Education Growth System

We implement the Career Education Growth System to grow your programs & locations, and reach your enrollment goals.

Implementation & Launch

We build your conversion-optimized website, implement a strategic SEO plan, and launch your growth strategy.

Ongoing Optimization

We continuously track performance, test improvements, and refine your strategy to maximize enrollment growth.

Career Training Schools We Serve

We partner with career training and education institutions across multiple sectors:

  • Healthcare Programs
    Nursing, medical assisting, dental hygiene, allied health, pharmacy technician

  • Technology Programs
    IT training, cybersecurity, software development, network administration

  • Skilled Trades
    HVAC, electrical, plumbing, automotive, welding, construction

  • Business Programs
    Accounting, business administration, paralegal, medical billing

  • Other Career Programs
    Cosmetology, culinary arts, massage therapy, fitness training, and more

  • Nationwide Service
    From single-campus institutions to multi-state organizations

Betta Advertising

Ready to scale your
student enrollments?

Betta Advertising